Super Bowl LVIII, measured by Nielsen, drew a whopping average audience of 123.7 million, making it the biggest TV event in U.S. history. The excitement doesn’t stop there – women played a significant role in these record-breaking numbers.
Yes, before you say it, the “Taylor Swift effect,” had young women seeing a massive 24% increase in Super Bowl viewership on CBS and Univision. Girls aged 12–17 joined the fun with an 11% increase, and overall, women watching the game went up by 9%, totaling 58.8 million.
What’s even more remarkable is that women made up 47.5% of the total Super Bowl LVIII audience, setting a new record for the Big Game. This surpassed the previous high of 47.1% set in 2015 during Super Bowl XLIX. This not only emphasizes the inclusive nature of the Super Bowl but also highlights women’s growing influence in enjoying major events.
As we celebrate the record-breaking Super Bowl LVIII, it’s fantastic to see how women played a key role in this historic moment. The increased interest from women across different age groups signifies a growing female presence in sports entertainment, making events like the Super Bowl even more exciting for everyone.